一概述
　　An overview
　　網(wǎng)頁的版面設(shè)計是將豐富的信息和多樣化的形式組織在一個統(tǒng)一的頁面結(jié)構(gòu)中，所有的細(xì)節(jié)不僅各得其所，而且各有不同的分工。網(wǎng)頁的版面設(shè)計規(guī)則與印刷品的設(shè)計規(guī)則一樣，存在于信息要素、裝飾要素等不同關(guān)系之中。文字、圖片、符號的相互作用建立起一套整體有效的信息傳遞系統(tǒng)，構(gòu)成網(wǎng)頁的信息框架。點、線、面和色彩的組合運(yùn)用是構(gòu)成網(wǎng)頁的裝飾要素。網(wǎng)頁界面的裝飾是各部分視覺要素在頁面內(nèi)進(jìn)行規(guī)劃的結(jié)果，網(wǎng)頁的整體結(jié)構(gòu)是基于裝飾要素的對立或平衡而形成的。網(wǎng)頁的版面結(jié)構(gòu)劃分是將視覺元素進(jìn)行相互配合時所顯示出的視覺差異。它體現(xiàn)在各種視覺元素的形態(tài)、對比、協(xié)調(diào)等關(guān)系中。網(wǎng)頁的版面結(jié)構(gòu)對表達(dá)網(wǎng)站的風(fēng)格類別具有十分重要的作用?？梢詮囊恍﹥?yōu)秀的網(wǎng)頁中了解網(wǎng)頁版面設(shè)計的一些規(guī)律，這有利于突破一般構(gòu)成法則追求網(wǎng)頁設(shè)計的至高境界。Yojin公司的網(wǎng)站主頁采用卷紙效果增加界面的層次感和動態(tài)效果，在傳統(tǒng)的二維空間營造三維效果，整個網(wǎng)頁的版式和風(fēng)格與網(wǎng)站的建筑主題非常吻合，有效地展示了網(wǎng)站的宣傳主題（圖2-1、圖2-2）。This is now公司的網(wǎng)站首頁則采用了版式分割的創(chuàng)意手法，以動態(tài)圖形作為背景，同時將網(wǎng)站的主題貫穿于網(wǎng)頁的始終（圖2-3）。
　　The layout design of a webpage is to organize rich information and diverse forms into a unified page structure, where all details are not only appropriate but also have different responsibilities. The layout design rules of web pages are the same as those of printed materials, existing in different relationships such as information elements and decorative elements. The interaction of text, images, and symbols establishes a comprehensive and effective information transmission system, forming the information framework of a webpage. The combination of dots, lines, surfaces, and colors is a decorative element that constitutes a webpage. The decoration of a webpage interface is the result of the planning of various visual elements within the page, and the overall structure of the webpage is formed based on the opposition or balance of decorative elements. The layout structure division of a webpage refers to the visual differences displayed when visual elements are coordinated with each other. It is reflected in the form, contrast, coordination, and other relationships of various visual elements. The layout structure of a webpage plays a crucial role in expressing the style categories of a website. You can learn some rules of webpage layout design from some excellent webpages, which is conducive to breaking through the general rules of composition and pursuing the highest level of webpage design. Yojin Company's website homepage adopts a roll paper effect to increase the level and dynamic effect of the interface, creating a three-dimensional effect in the traditional two-dimensional space. The layout and style of the entire webpage are very consistent with the website's architectural theme, effectively showcasing the website's promotional theme (Figure 2-1, Figure 2-2). The homepage of This is Now company adopts the creative technique of layout segmentation, using dynamic graphics as the background, and the theme of the website runs through the entire webpage (Figure 2-3).
　　二強(qiáng)調(diào)
　　Two emphasizes
　　強(qiáng)調(diào)是為了突出頁面中非常重要的信息內(nèi)容。這種手法類似于構(gòu)成法則中的特異原則，設(shè)計者可以設(shè)計出實現(xiàn)信息有效傳遞的層次結(jié)構(gòu)。為了圍繞這一設(shè)計原則，設(shè)計者首先需要分析網(wǎng)站的信息內(nèi)容，確定應(yīng)該采取何種分級方式，然后將這些內(nèi)容按照不同等級的重要性進(jìn)行規(guī)劃設(shè)計，使頁面的版面層次結(jié)構(gòu)清晰、重點突出。需要注意的是，強(qiáng)調(diào)的手法應(yīng)該避免試圖強(qiáng)調(diào)過多的信息元素，因為如果將一切都作為重點，那么都不會成為重點。pegada ecológica網(wǎng)站首頁采用了圖形和簡單文字結(jié)合的方式以突出網(wǎng)站主題，頁面中最強(qiáng)調(diào)的即是網(wǎng)站的標(biāo)題，簡明扼要、重點突出（圖2-4）。
　　Emphasizing is to highlight the very important information content on the page. This technique is similar to the principle of specificity in compositional rules, where designers can design a hierarchical structure to achieve effective information transmission. In order to follow this design principle, designers first need to analyze the information content of the website, determine what grading method should be adopted, and then plan and design these contents according to the importance of different levels, so that the layout hierarchy of the page is clear and the key points are highlighted. It should be noted that the emphasis technique should avoid attempting to emphasize too many information elements, because if everything is taken as the focus, then none will become the focus. The homepage of pegada ecol ó gica website adopts a combination of graphics and simple text to highlight the website theme. The most emphasized feature on the page is the website title, which is concise and focused (Figure 2-4).
　　三重復(fù)
　　Three repetitions
　　相比強(qiáng)調(diào)，重復(fù)在設(shè)計中是以一種平淡溫和的面貌出現(xiàn)的。重復(fù)的表現(xiàn)形式多種多樣，可以是頁面元素的形狀、大小、方向以相同的方式出現(xiàn)，使頁面產(chǎn)生安定、整齊、規(guī)律的氛圍。重復(fù)在版面設(shè)計中的優(yōu)勢是它的可預(yù)測性。如果網(wǎng)站以統(tǒng)一的方式來展現(xiàn)版式結(jié)構(gòu)，那么對于用戶來說，網(wǎng)站的整體識別性就會增強(qiáng)。相反地，如果一個網(wǎng)站的每個頁面都以不同的模板形式來展現(xiàn)，那么這個網(wǎng)站的版面設(shè)計就缺乏視覺的連續(xù)性，也會大大削弱用戶的視覺識別性。nerisson網(wǎng)站首頁采用了六邊形的絕對重復(fù)方式，將每個鏈接圖標(biāo)放入其中，這樣的設(shè)計手法可以讓用戶方便地找到導(dǎo)航內(nèi)容，也強(qiáng)化了頁面的視覺效果（圖2-5）。gonzelvis網(wǎng)站首頁則采用了立體四邊形的重復(fù)圖形，并將網(wǎng)站的導(dǎo)航圖標(biāo)放在其中，頁面采用了交互式動態(tài)網(wǎng)頁技術(shù)，使得網(wǎng)站在簡單的二維空間中顯示出豐富的立體效果，增加了網(wǎng)站的視覺趣味性（圖2-6）。與前面兩個網(wǎng)站不同，second world cup網(wǎng)站首頁為了突出網(wǎng)站的主題，采用了大小不同的圓形做不規(guī)則的排列，使頁面富有動感，非常貼切地展示了網(wǎng)站的主題（圖2-7）。圖2-5圖2-6圖2-7在使用重復(fù)設(shè)計方法時需要注意重復(fù)在視覺感受上容易顯得呆板、平淡、缺乏趣味性，因此對于網(wǎng)頁版面中的重復(fù)，需要關(guān)注的是版面構(gòu)成元素如何以不拘一格的方式多次出現(xiàn)?？梢赃m當(dāng)?shù)靥砑右恍┙徊媾c重疊，增加頁面版式的趣味性，提高用戶的視覺關(guān)注度。例如，duplos網(wǎng)站首頁雖然使用了重復(fù)設(shè)計的手法，但是重復(fù)的視覺元素有大小、位置、形式的變化，增加了頁面的層次感和空間感（圖2-8）。
　　Compared to emphasis, repetition appears in a plain and gentle manner in design. There are various forms of repetition, such as the shape, size, and orientation of page elements appearing in the same way, creating a stable, neat, and regular atmosphere on the page. The advantage of repetition in layout design is its predictability. If a website presents its layout structure in a unified way, the overall recognition of the website will be enhanced for users. On the contrary, if each page of a website is presented in a different template format, the layout design of the website lacks visual continuity and greatly weakens the visual recognition of users. The homepage of the Nerisson website adopts a hexagonal absolute repetition method, placing each link icon inside. This design technique allows users to easily find navigation content and enhances the visual effect of the page (Figure 2-5). The homepage of Gonzelvis website adopts a repeating three-dimensional quadrilateral shape and places the website's navigation icon inside it. The page adopts interactive dynamic web technology, which makes the website display rich three-dimensional effects in a simple two-dimensional space, increasing the visual fun of the website (Figure 2-6). Unlike the previous two websites, the homepage of Second World Cup website uses irregularly arranged circles of different sizes to highlight the theme of the website, making the page dynamic and displaying the website's theme very accurately (Figure 2-7). When using the repetitive design method in Figure 2-5, Figure 2-6, and Figure 2-7, it is important to note that repetition can appear dull, plain, and lacking in interest visually. Therefore, for repetition in web page layouts, it is important to pay attention to how the layout elements appear multiple times in an unconventional way. It is possible to add some intersections and overlaps appropriately to increase the fun of the page layout and enhance the visual attention of users. For example, although the homepage of Duplos website uses the technique of repetitive design, the repeated visual elements have changes in size, position, and form, which increases the sense of hierarchy and space on the page (Figure 2-8).
　　四對比
　　Four comparisons
　　對比是兩個或多個視覺元素之間的差異。設(shè)計中的對比能夠給網(wǎng)頁帶來視覺上的變化，不會讓人感覺到平淡無味。對比還能幫助網(wǎng)頁聚集用戶的視覺焦點，從而滿足傳遞某些重要頁面信息內(nèi)容的需求。對比還可以對其他設(shè)計原則產(chǎn)生影響，設(shè)計者可以運(yùn)用不同的視覺元素來實現(xiàn)對比。例如，圖形、文字和色彩在頁面中排列組合、互相比較，產(chǎn)生大小、明暗、強(qiáng)弱、粗細(xì)、疏密的對比。大眾甲殼蟲的網(wǎng)站頁面設(shè)計采用了圖形對比的方式，將車身的造型和唱片以及封套之間的圖形進(jìn)行對比，結(jié)合黃黑兩色的對比，極大地增加了畫面的視覺沖擊力（圖2-9）。sberbank1網(wǎng)站的網(wǎng)頁采用了線和面的對比方式，豐富了頁面的層次感（圖2-10），該網(wǎng)站的內(nèi)頁也采用了大面積對比的方式，在變化的基礎(chǔ)上增加頁面的穩(wěn)定感，適合放置更多的文字內(nèi)容，裝飾性和功能性結(jié)合得很好（圖2-11）。圖2-9圖2-10圖2-11由于對比手法常常被用于加強(qiáng)重點信息，所以它能在頁面的層次結(jié)構(gòu)上產(chǎn)生最大的影響。通過對比這種方式，可以對網(wǎng)頁版面的視覺秩序產(chǎn)生作用，能夠迅速引起用戶對關(guān)鍵元素的關(guān)注。因此，設(shè)計者需要認(rèn)真考慮網(wǎng)站的各種需求，有意識地運(yùn)用對比來吸引用戶關(guān)注某些元素。goodbytes網(wǎng)站首頁將頁面分成兩部分，綜合運(yùn)用了色彩、圖形、文字和圖像對比的方法，極具個人風(fēng)格。頁面的上半部分將內(nèi)容豐富的圖像作為背景，網(wǎng)站的主題和標(biāo)識則運(yùn)用簡單的文字說明，頁面的下半部分使用了簡單的色塊與圖像背景做對比，色彩則運(yùn)用了兩組互補(bǔ)色，整個畫面在豐富背景的前提下，運(yùn)用了簡潔夸張的對比手法，使頁面繁中就簡，很好地展示了網(wǎng)站的主題（圖2-12）。jan mense網(wǎng)站也同樣將網(wǎng)頁分為上下兩部分，以圖形和文字對比的方式統(tǒng)一在矢量圖風(fēng)格之中，很好地體現(xiàn)了作為設(shè)計類網(wǎng)站的風(fēng)格特色（圖2-13）。對比手法非常多樣化，也包括圖像內(nèi)容以及版式設(shè)計的對比，這在很多網(wǎng)站設(shè)計中很常見（圖2-14、圖2-15）。
　　Comparison is the difference between two or more visual elements. The contrast in design can bring visual changes to the webpage, without making people feel dull and tasteless. Comparison can also help web pages gather users' visual focus, thereby meeting the need to convey important page information content. Comparison can also have an impact on other design principles, and designers can use different visual elements to achieve comparison. For example, graphics, text, and colors are arranged and combined on a page, and compared with each other to create contrasts in size, brightness, strength, thickness, and density. The website page design of Volkswagen Beetle adopts a graphic comparison method, comparing the shape of the car body with the graphics between the album and the cover, combined with the contrast of yellow and black colors, greatly increasing the visual impact of the picture (Figure 2-9). The webpage of sberbank1 website adopts a line and surface comparison method, enriching the hierarchical sense of the page (Figure 2-10). The internal pages of the website also adopt a large-scale comparison method, increasing the stability of the page on the basis of changes, suitable for placing more text content, and combining decoration and functionality very well (Figure 2-11). Figure 2-9, Figure 2-10, and Figure 2-11 can have the greatest impact on the hierarchical structure of the page due to the fact that contrast techniques are often used to enhance key information. By comparing this approach, it can have an impact on the visual order of the webpage layout and quickly attract users' attention to key elements. Therefore, designers need to carefully consider the various needs of the website and consciously use contrast to attract users' attention to certain elements. The homepage of Goodbytes website divides the page into two parts, using a combination of color, graphics, text, and image contrast methods, with a strong personal style. The upper part of the page uses rich images as the background, while the website's theme and logo are explained using simple text. The lower part of the page uses simple color blocks to contrast with the image background, and two complementary colors are used. The entire screen uses a simple and exaggerated contrast technique while enriching the background, making the page simple and showcasing the website's theme well (Figure 2-12). The Jan Mense website also divides web pages into two parts, top and bottom, and unifies them in a vector graphic style through the comparison of graphics and text, which well reflects the style characteristics of a design website (Figure 2-13). The comparison techniques are very diverse, including the comparison of image content and layout design, which is common in many website designs (Figure 2-14, Figure 2-15).
　　五參考書籍
　　Five reference books
　　作者：何麗萍、楊光、龍彬定價：59元ISBN：9787302692225出版日期：2025.06.01《Web界面設(shè)計》重點介紹網(wǎng)頁界面設(shè)計的相關(guān)內(nèi)容。從設(shè)計藝術(shù)學(xué)的角度說明網(wǎng)頁中各部分的作用；在遵循形式美法則的基礎(chǔ)上討論如何提高網(wǎng)頁信息傳遞效率；在總結(jié)網(wǎng)頁設(shè)計規(guī)律和方法的同時補(bǔ)充網(wǎng)頁交互設(shè)計的內(nèi)容。本書第1章介紹網(wǎng)頁設(shè)計制作的基本原理和工作流程；第2~5章講述網(wǎng)頁設(shè)計的原則和方法；第6、7章介紹網(wǎng)頁交互設(shè)計的原則和方法。為方便師生教與學(xué)，本書還提供了配套的教學(xué)視頻和課件。
　　Authors: He Liping, Yang Guang, Long Bin Pricing: 59 yuan ISBN: 9787302692225 Publication date: June 1, 2025 "Web Interface Design" focuses on the relevant content of web interface design. From the perspective of design art, explain the roles of each part in a webpage; Discuss how to improve the efficiency of webpage information transmission based on the principle of formal beauty; While summarizing the rules and methods of web design, supplement the content of web interaction design. Chapter 1 of this book introduces the basic principles and workflow of web design and production; Chapters 2-5 discuss the principles and methods of web design; Chapters 6 and 7 introduce the principles and methods of web interaction design. For the convenience of teachers and students in teaching and learning, this book also provides supporting teaching videos and courseware.
　　本文由 濟(jì)南網(wǎng)站設(shè)計 友情奉獻(xiàn).更多有關(guān)的知識請點擊 http://m.ndswjj.com/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.
　　This article is a friendly contribution from Jinan website design For more related knowledge, please click http://m.ndswjj.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned一概述
　　An overview
　　網(wǎng)頁的版面設(shè)計是將豐富的信息和多樣化的形式組織在一個統(tǒng)一的頁面結(jié)構(gòu)中，所有的細(xì)節(jié)不僅各得其所，而且各有不同的分工。網(wǎng)頁的版面設(shè)計規(guī)則與印刷品的設(shè)計規(guī)則一樣，存在于信息要素、裝飾要素等不同關(guān)系之中。文字、圖片、符號的相互作用建立起一套整體有效的信息傳遞系統(tǒng)，構(gòu)成網(wǎng)頁的信息框架。點、線、面和色彩的組合運(yùn)用是構(gòu)成網(wǎng)頁的裝飾要素。網(wǎng)頁界面的裝飾是各部分視覺要素在頁面內(nèi)進(jìn)行規(guī)劃的結(jié)果，網(wǎng)頁的整體結(jié)構(gòu)是基于裝飾要素的對立或平衡而形成的。網(wǎng)頁的版面結(jié)構(gòu)劃分是將視覺元素進(jìn)行相互配合時所顯示出的視覺差異。它體現(xiàn)在各種視覺元素的形態(tài)、對比、協(xié)調(diào)等關(guān)系中。網(wǎng)頁的版面結(jié)構(gòu)對表達(dá)網(wǎng)站的風(fēng)格類別具有十分重要的作用?？梢詮囊恍﹥?yōu)秀的網(wǎng)頁中了解網(wǎng)頁版面設(shè)計的一些規(guī)律，這有利于突破一般構(gòu)成法則追求網(wǎng)頁設(shè)計的至高境界。Yojin公司的網(wǎng)站主頁采用卷紙效果增加界面的層次感和動態(tài)效果，在傳統(tǒng)的二維空間營造三維效果，整個網(wǎng)頁的版式和風(fēng)格與網(wǎng)站的建筑主題非常吻合，有效地展示了網(wǎng)站的宣傳主題（圖2-1、圖2-2）。This is now公司的網(wǎng)站首頁則采用了版式分割的創(chuàng)意手法，以動態(tài)圖形作為背景，同時將網(wǎng)站的主題貫穿于網(wǎng)頁的始終（圖2-3）。
　　The layout design of a webpage is to organize rich information and diverse forms into a unified page structure, where all details are not only appropriate but also have different responsibilities. The layout design rules of web pages are the same as those of printed materials, existing in different relationships such as information elements and decorative elements. The interaction of text, images, and symbols establishes a comprehensive and effective information transmission system, forming the information framework of a webpage. The combination of dots, lines, surfaces, and colors is a decorative element that constitutes a webpage. The decoration of a webpage interface is the result of the planning of various visual elements within the page, and the overall structure of the webpage is formed based on the opposition or balance of decorative elements. The layout structure division of a webpage refers to the visual differences displayed when visual elements are coordinated with each other. It is reflected in the form, contrast, coordination, and other relationships of various visual elements. The layout structure of a webpage plays a crucial role in expressing the style categories of a website. You can learn some rules of webpage layout design from some excellent webpages, which is conducive to breaking through the general rules of composition and pursuing the highest level of webpage design. Yojin Company's website homepage adopts a roll paper effect to increase the level and dynamic effect of the interface, creating a three-dimensional effect in the traditional two-dimensional space. The layout and style of the entire webpage are very consistent with the website's architectural theme, effectively showcasing the website's promotional theme (Figure 2-1, Figure 2-2). The homepage of This is Now company adopts the creative technique of layout segmentation, using dynamic graphics as the background, and the theme of the website runs through the entire webpage (Figure 2-3).

　　二強(qiáng)調(diào)
　　Two emphasizes
　　強(qiáng)調(diào)是為了突出頁面中非常重要的信息內(nèi)容。這種手法類似于構(gòu)成法則中的特異原則，設(shè)計者可以設(shè)計出實現(xiàn)信息有效傳遞的層次結(jié)構(gòu)。為了圍繞這一設(shè)計原則，設(shè)計者首先需要分析網(wǎng)站的信息內(nèi)容，確定應(yīng)該采取何種分級方式，然后將這些內(nèi)容按照不同等級的重要性進(jìn)行規(guī)劃設(shè)計，使頁面的版面層次結(jié)構(gòu)清晰、重點突出。需要注意的是，強(qiáng)調(diào)的手法應(yīng)該避免試圖強(qiáng)調(diào)過多的信息元素，因為如果將一切都作為重點，那么都不會成為重點。pegada ecológica網(wǎng)站首頁采用了圖形和簡單文字結(jié)合的方式以突出網(wǎng)站主題，頁面中最強(qiáng)調(diào)的即是網(wǎng)站的標(biāo)題，簡明扼要、重點突出（圖2-4）。
　　Emphasizing is to highlight the very important information content on the page. This technique is similar to the principle of specificity in compositional rules, where designers can design a hierarchical structure to achieve effective information transmission. In order to follow this design principle, designers first need to analyze the information content of the website, determine what grading method should be adopted, and then plan and design these contents according to the importance of different levels, so that the layout hierarchy of the page is clear and the key points are highlighted. It should be noted that the emphasis technique should avoid attempting to emphasize too many information elements, because if everything is taken as the focus, then none will become the focus. The homepage of pegada ecol ó gica website adopts a combination of graphics and simple text to highlight the website theme. The most emphasized feature on the page is the website title, which is concise and focused (Figure 2-4).
　　三重復(fù)
　　Three repetitions
　　相比強(qiáng)調(diào)，重復(fù)在設(shè)計中是以一種平淡溫和的面貌出現(xiàn)的。重復(fù)的表現(xiàn)形式多種多樣，可以是頁面元素的形狀、大小、方向以相同的方式出現(xiàn)，使頁面產(chǎn)生安定、整齊、規(guī)律的氛圍。重復(fù)在版面設(shè)計中的優(yōu)勢是它的可預(yù)測性。如果網(wǎng)站以統(tǒng)一的方式來展現(xiàn)版式結(jié)構(gòu)，那么對于用戶來說，網(wǎng)站的整體識別性就會增強(qiáng)。相反地，如果一個網(wǎng)站的每個頁面都以不同的模板形式來展現(xiàn)，那么這個網(wǎng)站的版面設(shè)計就缺乏視覺的連續(xù)性，也會大大削弱用戶的視覺識別性。nerisson網(wǎng)站首頁采用了六邊形的絕對重復(fù)方式，將每個鏈接圖標(biāo)放入其中，這樣的設(shè)計手法可以讓用戶方便地找到導(dǎo)航內(nèi)容，也強(qiáng)化了頁面的視覺效果（圖2-5）。gonzelvis網(wǎng)站首頁則采用了立體四邊形的重復(fù)圖形，并將網(wǎng)站的導(dǎo)航圖標(biāo)放在其中，頁面采用了交互式動態(tài)網(wǎng)頁技術(shù)，使得網(wǎng)站在簡單的二維空間中顯示出豐富的立體效果，增加了網(wǎng)站的視覺趣味性（圖2-6）。與前面兩個網(wǎng)站不同，second world cup網(wǎng)站首頁為了突出網(wǎng)站的主題，采用了大小不同的圓形做不規(guī)則的排列，使頁面富有動感，非常貼切地展示了網(wǎng)站的主題（圖2-7）。圖2-5圖2-6圖2-7在使用重復(fù)設(shè)計方法時需要注意重復(fù)在視覺感受上容易顯得呆板、平淡、缺乏趣味性，因此對于網(wǎng)頁版面中的重復(fù)，需要關(guān)注的是版面構(gòu)成元素如何以不拘一格的方式多次出現(xiàn)?？梢赃m當(dāng)?shù)靥砑右恍┙徊媾c重疊，增加頁面版式的趣味性，提高用戶的視覺關(guān)注度。例如，duplos網(wǎng)站首頁雖然使用了重復(fù)設(shè)計的手法，但是重復(fù)的視覺元素有大小、位置、形式的變化，增加了頁面的層次感和空間感（圖2-8）。
　　Compared to emphasis, repetition appears in a plain and gentle manner in design. There are various forms of repetition, such as the shape, size, and orientation of page elements appearing in the same way, creating a stable, neat, and regular atmosphere on the page. The advantage of repetition in layout design is its predictability. If a website presents its layout structure in a unified way, the overall recognition of the website will be enhanced for users. On the contrary, if each page of a website is presented in a different template format, the layout design of the website lacks visual continuity and greatly weakens the visual recognition of users. The homepage of the Nerisson website adopts a hexagonal absolute repetition method, placing each link icon inside. This design technique allows users to easily find navigation content and enhances the visual effect of the page (Figure 2-5). The homepage of Gonzelvis website adopts a repeating three-dimensional quadrilateral shape and places the website's navigation icon inside it. The page adopts interactive dynamic web technology, which makes the website display rich three-dimensional effects in a simple two-dimensional space, increasing the visual fun of the website (Figure 2-6). Unlike the previous two websites, the homepage of Second World Cup website uses irregularly arranged circles of different sizes to highlight the theme of the website, making the page dynamic and displaying the website's theme very accurately (Figure 2-7). When using the repetitive design method in Figure 2-5, Figure 2-6, and Figure 2-7, it is important to note that repetition can appear dull, plain, and lacking in interest visually. Therefore, for repetition in web page layouts, it is important to pay attention to how the layout elements appear multiple times in an unconventional way. It is possible to add some intersections and overlaps appropriately to increase the fun of the page layout and enhance the visual attention of users. For example, although the homepage of Duplos website uses the technique of repetitive design, the repeated visual elements have changes in size, position, and form, which increases the sense of hierarchy and space on the page (Figure 2-8).
　　四對比
　　Four comparisons
　　對比是兩個或多個視覺元素之間的差異。設(shè)計中的對比能夠給網(wǎng)頁帶來視覺上的變化，不會讓人感覺到平淡無味。對比還能幫助網(wǎng)頁聚集用戶的視覺焦點，從而滿足傳遞某些重要頁面信息內(nèi)容的需求。對比還可以對其他設(shè)計原則產(chǎn)生影響，設(shè)計者可以運(yùn)用不同的視覺元素來實現(xiàn)對比。例如，圖形、文字和色彩在頁面中排列組合、互相比較，產(chǎn)生大小、明暗、強(qiáng)弱、粗細(xì)、疏密的對比。大眾甲殼蟲的網(wǎng)站頁面設(shè)計采用了圖形對比的方式，將車身的造型和唱片以及封套之間的圖形進(jìn)行對比，結(jié)合黃黑兩色的對比，極大地增加了畫面的視覺沖擊力（圖2-9）。sberbank1網(wǎng)站的網(wǎng)頁采用了線和面的對比方式，豐富了頁面的層次感（圖2-10），該網(wǎng)站的內(nèi)頁也采用了大面積對比的方式，在變化的基礎(chǔ)上增加頁面的穩(wěn)定感，適合放置更多的文字內(nèi)容，裝飾性和功能性結(jié)合得很好（圖2-11）。圖2-9圖2-10圖2-11由于對比手法常常被用于加強(qiáng)重點信息，所以它能在頁面的層次結(jié)構(gòu)上產(chǎn)生最大的影響。通過對比這種方式，可以對網(wǎng)頁版面的視覺秩序產(chǎn)生作用，能夠迅速引起用戶對關(guān)鍵元素的關(guān)注。因此，設(shè)計者需要認(rèn)真考慮網(wǎng)站的各種需求，有意識地運(yùn)用對比來吸引用戶關(guān)注某些元素。goodbytes網(wǎng)站首頁將頁面分成兩部分，綜合運(yùn)用了色彩、圖形、文字和圖像對比的方法，極具個人風(fēng)格。頁面的上半部分將內(nèi)容豐富的圖像作為背景，網(wǎng)站的主題和標(biāo)識則運(yùn)用簡單的文字說明，頁面的下半部分使用了簡單的色塊與圖像背景做對比，色彩則運(yùn)用了兩組互補(bǔ)色，整個畫面在豐富背景的前提下，運(yùn)用了簡潔夸張的對比手法，使頁面繁中就簡，很好地展示了網(wǎng)站的主題（圖2-12）。jan mense網(wǎng)站也同樣將網(wǎng)頁分為上下兩部分，以圖形和文字對比的方式統(tǒng)一在矢量圖風(fēng)格之中，很好地體現(xiàn)了作為設(shè)計類網(wǎng)站的風(fēng)格特色（圖2-13）。對比手法非常多樣化，也包括圖像內(nèi)容以及版式設(shè)計的對比，這在很多網(wǎng)站設(shè)計中很常見（圖2-14、圖2-15）。
　　Comparison is the difference between two or more visual elements. The contrast in design can bring visual changes to the webpage, without making people feel dull and tasteless. Comparison can also help web pages gather users' visual focus, thereby meeting the need to convey important page information content. Comparison can also have an impact on other design principles, and designers can use different visual elements to achieve comparison. For example, graphics, text, and colors are arranged and combined on a page, and compared with each other to create contrasts in size, brightness, strength, thickness, and density. The website page design of Volkswagen Beetle adopts a graphic comparison method, comparing the shape of the car body with the graphics between the album and the cover, combined with the contrast of yellow and black colors, greatly increasing the visual impact of the picture (Figure 2-9). The webpage of sberbank1 website adopts a line and surface comparison method, enriching the hierarchical sense of the page (Figure 2-10). The internal pages of the website also adopt a large-scale comparison method, increasing the stability of the page on the basis of changes, suitable for placing more text content, and combining decoration and functionality very well (Figure 2-11). Figure 2-9, Figure 2-10, and Figure 2-11 can have the greatest impact on the hierarchical structure of the page due to the fact that contrast techniques are often used to enhance key information. By comparing this approach, it can have an impact on the visual order of the webpage layout and quickly attract users' attention to key elements. Therefore, designers need to carefully consider the various needs of the website and consciously use contrast to attract users' attention to certain elements. The homepage of Goodbytes website divides the page into two parts, using a combination of color, graphics, text, and image contrast methods, with a strong personal style. The upper part of the page uses rich images as the background, while the website's theme and logo are explained using simple text. The lower part of the page uses simple color blocks to contrast with the image background, and two complementary colors are used. The entire screen uses a simple and exaggerated contrast technique while enriching the background, making the page simple and showcasing the website's theme well (Figure 2-12). The Jan Mense website also divides web pages into two parts, top and bottom, and unifies them in a vector graphic style through the comparison of graphics and text, which well reflects the style characteristics of a design website (Figure 2-13). The comparison techniques are very diverse, including the comparison of image content and layout design, which is common in many website designs (Figure 2-14, Figure 2-15).
　　五參考書籍
　　Five reference books
　　作者：何麗萍、楊光、龍彬定價：59元ISBN：9787302692225出版日期：2025.06.01《Web界面設(shè)計》重點介紹網(wǎng)頁界面設(shè)計的相關(guān)內(nèi)容。從設(shè)計藝術(shù)學(xué)的角度說明網(wǎng)頁中各部分的作用；在遵循形式美法則的基礎(chǔ)上討論如何提高網(wǎng)頁信息傳遞效率；在總結(jié)網(wǎng)頁設(shè)計規(guī)律和方法的同時補(bǔ)充網(wǎng)頁交互設(shè)計的內(nèi)容。本書第1章介紹網(wǎng)頁設(shè)計制作的基本原理和工作流程；第2~5章講述網(wǎng)頁設(shè)計的原則和方法；第6、7章介紹網(wǎng)頁交互設(shè)計的原則和方法。為方便師生教與學(xué)，本書還提供了配套的教學(xué)視頻和課件。
　　Authors: He Liping, Yang Guang, Long Bin Pricing: 59 yuan ISBN: 9787302692225 Publication date: June 1, 2025 "Web Interface Design" focuses on the relevant content of web interface design. From the perspective of design art, explain the roles of each part in a webpage; Discuss how to improve the efficiency of webpage information transmission based on the principle of formal beauty; While summarizing the rules and methods of web design, supplement the content of web interaction design. Chapter 1 of this book introduces the basic principles and workflow of web design and production; Chapters 2-5 discuss the principles and methods of web design; Chapters 6 and 7 introduce the principles and methods of web interaction design. For the convenience of teachers and students in teaching and learning, this book also provides supporting teaching videos and courseware.
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